Tag Archives: ava espanola

It’s goodbye to SMART BRO.

After two years filled with irritation, incompetent customer service reps, and thousands of payment, we have ended our contract with SMART BRO and decided not to renew it anymore.

I’ve posted an entry about our dilemma with SMART BRO (see story) and it hasn’t changed since then. A few months ago, my husband got a SUN Broadband and we find that SUN offers more value for our money with its plan.

At P800 monthly, the plan provides us unlimited access to the Internet. Sure, there are days that its connection is down but at  least, I don’t fear that when I receive the billing statement, I would be charged with thousands in connection I have never used.

And because of SUN, we have stopped using our SMART BRO in the last three months. We just waited for the contract to expire so we can finally have it disconnected.

Here’s a side note to this. I posted my SMART Bro dilemma in one of the Yahoogroups I belong to. One of the members, a SMART employee, was kind enough to ask permission if she can forward my concerns to their Interactive Social Media Services Group.

A few days after, I received an email from Ashley John Villaroman. In a nutshell, he wanted to find a resolution to our dilemma and, in the process, convince us not to end the contract.

But I was hell-bent on ending the contract. My husband and I feel that we didn’t get our money’s worth with the plan. I thanked Ashley John for his email and told him that we’re not changing our minds. But because I want SMART BRO’s service to improve, I emailed him all my concerns.

We have four major issues with SMART BRO: incompetent CSRs, SMART Connect being not updated, absurd charging and intermittent connection, and its brand manager Ava Espanola, who simply doesn’t care.

The funny thing is that after I sent my email, I never heard from him again. Hahaha! He probably didn’t expect a mouthful from me. But I guess I’ve made my case why SMART BRO is not worth renewing.

Don’t get me wrong. I don’t hate SMART. I have been a loyal SMART Gold postpaid user for the last eight years. And because of SMART, I have never bought a cell phone in the last eight years. I just keep renewing my SMART Gold contract every two years and I receive a new cell phone every time.

But SMART Bro is a different matter altogether. So, goodbye to SMART BRO and good riddance!